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Project Brief:
Rebuild the existing web site and give it a professional
appearance while introducing a new integrated web store
interface. The web site should act as a tool for generating
sales and the design needs to enhance the internet marketing
capabilities of the web site. Numerous ares of the website
require a Content Management System (CMS) for ease of updates.
Solution:
Working with the client team, we designed and built a web site
meeting all of the objectives. The web site incorporates artwork
and photographs that Mid-Atlanic uses in its print publications,
and inventory database as well as some custom art for the
web site. The new layout and design foster an easy to use
and consistent presentation for browsers. The web site utilizes
the Perfexion Data Manager which provides Mid-Atlantic Packaging
administration personnel with the ability to change the homepage
Flash, key homepage areas, as well as several areas in the
website not directly keyed to the inventory database. The
website direclty interfaces with Mid-Atlantic Packaging's
inventory applications allowing for uploads and downloads
between the front end website and backend accounting and inventory
systems..
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